My Background

At Center Stage Merchandising I am responsible for overseeing all things creative and managing the creative process from concept to completion. Managing a team of freelance artists as well as actively pursuing new talent. Organizing the creative workflow process and timelines/deadlines. Directly managing a small number of key accounts. Reviewing and analyzing creative monthly budgets. Sitting in on high level meetings. Constantly researching trends. Developing full line plans. Full planning + production of photoshoots internally or externally. Translating marketing objectives into clear creative strategies.

At Tate+Zoey I was responsible for brainstorming, creating, sourcing + tracking and importing 150+ SKU’s stateside for Tate + Zoey’s Brand Affiliates to sell in their gift boutiques. I was in charge of finding and developing “Gifted Artist” relationships and being the main point of contact for all communication. Responsible for, and accountable to, delivery of products on-time, on-margin, and on-spec. Ensured a consistent stream of new products in support of total business goals and objectives. Worked hand in hand with the Import team to insure timelines, viable product, and margins. Evaluated current trends & competition and identify potential new opportunities for new categories or items of business.

At A3 Merch I directed + managed the in-house creative team to conceptualize, develop and produce creative content for multiple mediums including: cotton, headwear, digital, video, print & social. In addition to: website layout, print and digital, full photoshoot & commercial planning + prep, directing, styling & execution, technical design, timeline planning and production, product sourcing, merchandising, leader of tribe discovery and in-house cruise ship director (party planning). I enjoyed developing and maintaining relationships with executives of multi-million partners to ensure we had a continued successful partnership. I also enjoyed being able to sit down with up-and-coming artists and brainstorm what they envisioned their brand to be - and where it would go. I wore many hats - and loved every second of it.