Abby was the Creative Director/Stylist/Coordinator on the below photoshoots as well as the items featured in the photographs: outerwear, fleece, t-shirts, hats & novelties. Enjoy!
WNFR Commercial Planning & Execution.
I was given the task to create a commercial based around the “NFR Contestant Jacket." I wanted to create a piece that brought to life the importance of a contestant working day and night to earn this hard earned title/jacket of being a participating contestant at the Las Vegas WNFR. I had the privilege to work with Mason Clements to create this piece. I loved developing the idea on this project, hiring the best talent and watching this commercial become more than I dreamed it would.
I worked alongside the PRCA + WNFR for 7 years and have a true appreciation and respect for the western lifestyle.
Art Direction - Large Scale Backdrop
I got to collaborate with Frankie Ballard on a cool new summer backdrop he had envisioned. From there I found the perfect freelancer to do the job - and Frankie was more than happy with the finished product.
Direct Mail Brochure for WNFR.
Everyone loves getting cool mail instead of bills right? I loved being inspired by our striking photos from the photoshoot I directed in Jackson Hole, WY to create this dynamic piece featuring all the clothing, hats + novelties the customer could purchase. This piece was folded down to a 5x7 that fit perfectly in the mailbox.
Instagram Content - A3 Merch
Created A3 Merch’s instagram account. Was responsible for creating all content. Grew the account to 2500+ followers.
Publication Design + Layout
I was the senior designer for both Children’sEssentials & Wedding Essentials and managed and designed over 150+ pages that featured unique layouts and custom advertisements. Currently (2021) many of those same layouts/advertisements are still being used today.
“Abby is the definition of a “people person”. Whether it is managing a team of employees or not knowing a stranger, she is incredible at getting results out of her employees and always makes herself approachable and willing to work through any issues at hand. Abby breathes life into any project she is working on. She takes them to a new level, thinking through all the details, and addressing any potential issues before presenting it. She is always able to put her creative spin on everything, and presents her ideas with such excitement - you are sold immediately ”
– Katie Sundstrom, former Head of Sourcing at A3 Merch
“I have been working alongside Abby on photoshoots for six plus years now as her product photographer. Abby can do it all. She’s creative, organized, and very people-oriented. Her organization with locations, talent, wardrobe, and all the other moving parts is unparalleled. She manages to take on all the big ideas of the photoshoot and creatively coordinate all the large and small details so that the shoot flows successfully. Since every planned event has hiccups, Abby has an incredible knack for problem-solving when a model or a location falls through. She is cool-headed under pressure and imaginatively pivots to find a solution. Abby has never met a stranger and keeps everyone on set feeling comfortable and welcomed. Communication is one of Abby’s strengths; everyone on set has a clearly defined role and can easily get the instruction they need from Abby at any given moment. Working with Abby is not only easy, it’s fun. Abby’s joyful spirit keeps everyone’s spirits up. I’m always incredibly proud of my work with Abby, and that’s due to her ability to elevate everyone who works with her. She will take your idea and run with it and in the end will hand you a beautifully planned and executed product.”
– Kelli Dirks of kellidirks.com photos on WORK are taken by Kelli
“I’ve had the pleasure of working as one of Abby’s graphic designers for 6 years, across 2 different jobs, and I can attest that she is a wonderful boss, artist, role model, and friend. She always helps push me as an artist, gives great feedback, advocates for her colleagues, and is an enthusiastic and fearless leader. Abby is a very upbeat person who thrives leading a team. She has a clear artistic vision in everything she does- in her work and in life- and always puts in the extra effort to make it happen. I’m grateful to have worked with her for so long, as she is definitely someone you want in your corner! ”
– Katherine Graham, former A3 Merch & Clever Factory employee, directly reported to Abby
Invitation Design
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Invitation Design
Invitation Design
PAPI’S Taqueria // Logo Design
2 Lowd Cycles // Logo Design
Old Smokeys Boots // Logo Design
